For small businesses

Automated booking system.

Two things we build: a booking page where customers pick a time and pay the deposit on the spot, and the website around it. Both live in days, not months.

fale com a gente no WhatsApp

  • Deposit taken automatically
  • No deposit, no slot
  • Nothing to install, for you or them
Booking page
Lavagem completaMedium car · 1h10 €45
09:1010:2011:30
PixPixdeposit (30%)€13.50
waiting for the Pix…paid ✓
Deposit paid — the slot is yours
Owner's paneltoday
08:00Ana Beatriz · Lavagem completaconfirmed
10:20Marcos · Lavagem completawaiting for Pixconfirmed
13:00Carlos · Lavagem simplesconfirmed
Deposits received today€27.00
01 · AUTOMATED BOOKINGS

The client messages. The booking appears on your calendar.

Your WhatsApp number and your Instagram inbox stay exactly the same. The difference is they now answer on their own, show the open slots, and close the booking with payment.

  • Replies instantly, even at 11pm on a Sunday, with the slots that are still open.
  • Takes the payment before the slot is held on the schedule.
  • Sends the reminder and the meeting point on the day, by itself.
WhatsApp
Kite School Cumbuco
All of it without you touching your phone
Instagram
Studio Iluá Nails
Answered in seconds, all day, every day
02 · INSTANT REPLIES, EVERYWHERE

Every message gets an answer. Even the ones at midnight.

Instagram DMs and WhatsApp messages run through the same brain. It knows your hours, your prices, and what's actually free today — and hands the conversation straight into a booking.

  • Works across WhatsApp and Instagram DM, from one place.
  • Answers in your tone and your prices — not a generic script.
  • Only pings you when a message actually needs you.

We also make websites

Custom, live in 7 days or less — often alongside the booking page.

Live demo

Book it as if you were the customer

Real shops running on the same system. Open one, take a slot, watch the deposit. Nothing is charged and nobody has to talk to us.

No signup Nothing to install Demo payment, never charged

What to watch, in one minute

  1. Pick a service. The price follows the size of the car, or the length of the hair.
  2. Pick a time. Only times that are genuinely free show up, morning and afternoon apart.
  3. Put in a name and a phone. The deposit appears in the summary, before the payment screen.
  4. Go as far as the Pix. A demo code — don't pay it. The slot is held for 10 minutes and the page confirms by itself when a payment lands.

Prefer asking to clicking? Tap “Tenho uma dúvida” on the page and talk to the assistant — it only offers slots that exist.

Also works inside WhatsApp

With a dedicated number on the official API, the same assistant answers in the chat itself. We have recordings of it.

The owner's side

Every booking lands in a panel that opens on a phone, with tomorrow's reminders ready to send from the owner's own WhatsApp.

Want one of these for your business?

Tell us what you do and we set it up with your services, your prices and your hours.

Our Services

Step by step

What happens in that minute, step by step

The same clip as on the home page, explained. Tap a step to jump to it in the video.

Recorded on the Alfama Barbers demo, which you can open and try yourself below.

You decide the rules

We set them up with you on day one, and change them whenever you ask.

Services and prices

Your list, your prices. A price can follow the size of the car or the length of the hair.

Hours, breaks and days off

Lunch breaks, holidays and a chair that is out today: the link never offers them.

The deposit

A percentage, the full price, or none at all. In Portugal it is taken by MB WAY, straight to your account.

How long a slot is held

While the deposit is pending the time is held for a few minutes, then goes back on sale by itself.

Cancelling and rescheduling

Free up to the cut-off you choose, and a limit on how many times one booking can move.

How far ahead

The minimum notice for a booking and how many days ahead people can book.

Passo a passo

O que acontece nesse minuto, passo a passo

O mesmo vídeo da página inicial, explicado. Toque num passo para ir direto a ele no vídeo.

Gravado na demonstração do Lava Jato do Zé, que você pode abrir e testar logo abaixo.

Você define as regras

Configuramos com você no primeiro dia, e mudamos sempre que você pedir.

Serviços e preços

A sua tabela, os seus valores. O preço pode mudar com o tamanho do carro ou o comprimento do cabelo.

Horários, intervalos e folgas

Almoço, feriado e o box parado hoje: o link nunca oferece esses horários.

O sinal

Uma porcentagem, o valor cheio ou nenhum. No Brasil é cobrado por Pix, direto na sua conta.

Quanto tempo o horário fica segurado

Enquanto o sinal não cai, o horário fica reservado por alguns minutos e depois volta sozinho para a agenda.

Cancelar e remarcar

Grátis até o prazo que você escolher, e um limite de quantas vezes a mesma reserva pode mudar.

Antecedência

Com quanto tempo de antecedência dá para agendar e até quantos dias à frente.

Hairdresser Julia online
What does a cut cost? €35, takes 30 min. Anything Thursday? 14:00 is free — shall I book it? Yes please 🙌 Booked ✅
Julia's calendar
MTWTFSS
10:00 11:30 12:30 14:00Booked in the chat 16:00
Open live demo →

Live Demo

WhatsApp booking assistant that checks real-time availability, books the appointment, and confirms it — all inside the chat.

WhatsAppBooking

How to try it, in one minute

See it as a
  1. Open it and pick “Lavagem completa”. The price follows the size of the car.
  2. Choose a time. Only times that are genuinely free in Zé's diary show up — morning and afternoon apart.
  3. Put in a name and a phone. The deposit appears in the summary before the payment screen, never as a surprise on it.
  4. Go as far as the Pix. It is a demo code — don't pay it. The slot is held for 10 minutes and the page confirms by itself when a payment lands.

Rather ask than click? Tap “Tenho uma dúvida” and talk to the assistant — it only offers slots that exist. Meanwhile the owner sees every booking in their panel, with tomorrow's reminders ready to send from their own WhatsApp.

 

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Websites

We build your website.

A simple 3-step process designed for business owners, not tech experts.

1
DAY 1

Strategy & Discovery

We learn about your business, your goals, and your customers. Then we create a clear plan that makes sense for you.

2
DAY 2 TO 6

We Build, You Relax

Our team handles everything from design to content. You'll see progress updates and give feedback. No coding required.

3
DAY 7

Launch & Ongoing Care

Your website goes live, and we stay with you for updates, security, and support. Need changes? We handle it fast.

About Us

About GroundUp

We started GroundUp because we saw too many talented business owners losing opportunities simply because they didn't have a professional online presence.

When they tried to fix it, they got stuck with confusing platforms, unexpected bills, or agencies that spoke a language they didn't understand. We knew there had to be a better way.

Our Values

Speed

We deliver fast without compromising quality

Partnership

We work alongside you, not just for you

Long Term Support

We're here for the long haul, not just the launch

Portfolio

Check Our Work

Real websites we've built for real businesses. Every project delivered in 7 days or less.

Pricing

Porte do estabelecimento

Plano

Essencial

Pix manual / envio de comprovante

R$ 49,90/mês

Validação dos comprovantes feita por você.

Recursos por plano

RecursoEssencialPro
Agenda online 24/7 (link/WhatsApp)IncluídoIncluído
Lembretes de agendamento via WhatsAppIncluídoIncluído
Chave/QR Code Pix estático (manual)IncluídoIncluído
QR Code Pix dinâmico e exclusivo por agendamentoNão incluídoIncluído
Confirmação instantânea via webhookNão incluídoIncluído
Cobrança automática de sinal/depósito anti-no-showNão incluídoIncluído
Cancelamento e liberação automática de horário (15 min)Não incluídoIncluído

A taxa do meio de pagamento (Pix) é cobrada por ele, à parte. Não há custo por mensagem: o lembrete sai do seu próprio WhatsApp.

Sites

Site sob medida, no ar em até 7 dias: sob orçamento.

Booking link

Pick your size, then choose whether the deposit is taken automatically by MB WAY.

Size of your business

Plan

Booking link

Customers book themselves; any deposit is settled with you directly

€19/month

+ €49 one-time setup

What MB WAY adds

FeatureBooking link+ MB WAY
Slot held while the deposit is pendingIncludedIncluded
Deposit arranged with you, confirmed in one tap in your panelIncludedIncluded
MB WAY request sent to the customer's phone the moment they bookNot includedIncluded
Booking confirmed automatically when they approve itNot includedIncluded
Automatic anti-no-show deposit, straight to your own accountNot includedIncluded
Missed or declined request? They resend it, or use another numberNot includedIncluded

Every plan includes

  • Your own booking page in English or Portuguese, open 24/7
  • Set up in person: services, prices, hours, staff and your current appointments
  • The link in your WhatsApp away message and Instagram bio
  • Owner panel with one-tap reminders sent from your own WhatsApp
  • Changes to services and hours on request, done within 48h
  • No commission per booking: one fixed monthly price

MB WAY runs through Stripe, in your own account: the deposit goes straight to you, and Stripe charges its fee (1.5% + €0.25 per deposit) separately. We take no cut. MB WAY is available for businesses in Portugal.

Pay yearly and get 2 months free. More than 12 chairs?

Websites

For bakeries, restaurants, cafés and shops. The domain is registered in your name.

Website

Starter

One page: menu or products, hours, map, photos, WhatsApp and Instagram buttons. Live in 7 days.

€390one-time

+ €15/month for hosting and small edits

Website

Shop

An online store with catalogue, payments and delivery or pick-up.

from€1,490

+ from €39/month. Quoted for your shop.

50% to start, 50% at launch. Small edits = text, prices, photos and hours, up to 1 hour a month.

Bundle

Website + booking link: no setup fee and your first booking month free.

FAQ

Frequently Asked
Questions

Everything you need to know about working with us

No. They message you on the WhatsApp already on their phone, exactly as they would message anyone else. Nothing to install, no account to create, no password to remember.

No. Your current number stays exactly as it is, on your phone, with all your conversations. The assistant answers on a new number — a SIM in your name — which becomes your bookings line. You put that one in your Instagram bio, on Google and on the counter; the old one stays yours.

The assistant offers the free slots, the customer picks one and gets a payment request straight away. The slot is held while the payment is pending — if it doesn't arrive within the window you set, the slot goes back on sale. You also set the deposit amount, and how close to the appointment someone can still cancel or move it.

The account is yours. The WhatsApp Business account is opened in your name, on your card, and we join only as an administrator. If you ever want to stop, you remove our access — the number, the account and every conversation stay with you. No lock-in.

It's built to recognise when a question is outside its job. Instead of inventing an answer, it hands the conversation over to you and flags it, so you only step in for the messages that genuinely need you.

No. The assistant only offers slots that are free at that moment, and the database itself refuses a second booking that overlaps the first in the same bay or with the same professional. It isn't only a rule in the assistant — it's a constraint in the system.

Our monthly fee depends on the size of the business, and we quote it before anything starts. On top of that, two things are billed to you by third parties: Meta's messaging fees, and your payment provider's fee on the deposit. With Meta, replying to someone who messaged you is free; what gets charged are messages your business starts outside the conversation, such as appointment reminders. We don't add a margin to either.

About 45 minutes with you on a call, to open your Meta account and activate the new SIM — the account has to be yours, so we do that part together. After that we load your services, prices, opening hours and cancellation policy, test it with real conversations and hand it over working. You don't need to connect a calendar: the panel is the calendar, and it opens on your phone.

Prices, services, opening hours and days off you change yourself in the panel. Bigger changes — a new service, a different way of working — just message us. And if something stops working, maintenance is included.

Still have questions? We're here to help.

Ready?

Ready to Get
Started?

Choose how you'd like to begin your journey with us.

Hi! Message us on WhatsApp — booking pages, websites, prices, whatever you need.